Volkswagen - Volkswagen introduces the automatic stick shift (1968) printad (USA)

After lo these many years our humble
little bug has gone automatic.
Gone is the clutch.
Gone is the wifely whine, "It's cute, but
I can't drive it."
Gone is an era of Volkswagendom. Sniff. And in its place?
A Volkswagen you can drive all over town without shifting.
Only on the highway do you shift. Once. (This is an economy move. Which, after all, is still the name of the game.)
But you do have a choice in the matter: you can drive it the easy way (described above). Or you can start out in low and take it through the gears like a regular stick shift.
The automatic stick shift is an option: you pay a little more..
But you do a little less.


Ad agency: Doyle Dane Bernbach (DDB), New York

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