The four spots, Tofino, Calgary, Saskatoon and Winnipeg, feature the same voice over but different glorious imagery and a different end tag.
The spots are currently on air in western Canada and the agency is working on an online tool that allows users to upload their own end video clip or still. The app will then seamlessly edit the shot into the video and change the VO to personalize it so it can be shared with friends and family.
The Weather Network: Tofino, Calgary, Winnipeg, Saskatchewan
Client: Judy Bounds, Director of Marketing & Communications, The Weather Network
Agency: Reason Partners, Toronto
Creative Director: Peter Holmes
Copywriter: Peter Holmes
Art Director: Mike Mulik
Strategic Planner: Josh Somer
Project Manager: Josh Somer
Media Director: Ira Patil
Music: Peter Holmes and Igor Vrabac
Mix: Silent Joe, Toronto
Production Company: Grand Taste Productions, Toronto
Director: Steve Gordon
Director of Photography: Steve Gordon
Producer: Bette Minott
Editorial Company: Rooster, Toronto
Editor: Bob Kennedy
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