The Netherlands

 
 

Hero - Cooperating with nature - (2014) :30 (The Netherlands) [Dutch only]

Hero - Cooperating with nature - (2014) :30 (The Netherlands) [Dutch only]

Fitzroy Amsterdam created this upbeat 30 second ad for Hero, the dutch food company and producer of juices, yogurts and other yum. In the ad they position Hero as natures hero, a company that cooperates with nature to make the fruits of the earth taste their best.

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Booking.com "Team Building" (2014) :30 (The Netherlands)

Booking.com "Team Building" (2014) :30 (The Netherlands)

Sociopath boss + team building exercise. Least there's a light at the end of the tunnel int he form of a snazzy hotel.

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Booking.com "Get a room," (2014) :30 (The Netherlands)

Booking.com "Get a room," (2014) :30 (The Netherlands)

"You went to a weird seven." Yuk yuk yuk. I've been hoping Booking Dot Yeah campaign would finally live up to its potential. This spot finally has.

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Heineken "Odyssey" (2014) 2:30 (Netherlands)

Heineken "Odyssey" (2014) 2:30 (Netherlands)

Continuing its Legendary campaign, Heineken lets us know that it's not only celebrities who do awesome things in commercials. An everyday dude can, too. Or, a group of everyday dudes each specializing in particular talents.

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Booking.com "Epic booking" (2014) 1:00 ( The Netherlands)

Booking.com "Epic booking" (2014) 1:00 ( The Netherlands)

Epic music, epic montages, nutty voice over. Very tongue and cheek and over the top, which I guess is what you need to do to set yourself apart from all the other travel sites out there. Because they all do the exact same thing.

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Coca-Cola "Roll Out Happiness" (2013) 1:45 (Netherlands)

Coca-Cola "Roll Out Happiness" (2013) 1:45 (Netherlands)

Once again Coke enlivens us and makes us happy thanks to carbonated sugar and green space. Is it me or has this campaign now reached the level of diminishing returns?

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Anomaly Amsterdam creates its first integrated campaign for FOX

Welcome to Dutchland is a teaser campaign that uses the old fish out of water sight gag with characters from Fox's hit movies and shows.

Walking Dead is my favorite because it makes a comment on the "coffee house culture," too. Silly stoners.

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Trouw - Doubt - (2013) :30 (The Netherlands)

Trouw - Doubt - (2013) :30 (The Netherlands)

"Doubt. Without doubt there's be no discussion."

Dutch is a pragmatic sort of language, and I can 'hear' how this copy would sound a lot better in Dutch, making it all seem more profound. It's also interesting that it's the newspapers editors and journalists you see in the ad, and not stock photos of random models. “Most likely the very best newspaper in Holland” is the tagline Trouw has run with for years. yes, most likely, even the line doubts.

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Amnesty International Amsterdam says: "Do not frighten President Putin with protests"

"Critical journalists not allowed" says the tape that seals off the inner canals of Amsterdam where Putin is. Amnesty International bought abri posters stating "punk bands strictly prohibited" and giant posters on buildings warn "Do not frighten President Putin - no protesting allowed in this area.

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Playboy poster with augmented reality layer allows smart phones to see more of the models

Playboy are trying their hand on being cutting edge advertisers, with this street poster that has augmented reality. First, you have to download the Layar app in order to be able to see the augmented reality attached to this street poster. Like the Lexus swimsuit model print ad which already used an extra layer to a print ad, the extra you get to see with this poster is simply more of the ladies. Unlike the Lexus ad though, there's more that just what meets the eye, as the Layar app unlocks music playlists and behind the scenes videos from the models photo shoots as well.

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