Oh how fun this must have been to create-- literally. Play-Doh is a nice reminder that while apps and photo editing tools are nice, nothing is better than getting your hands into the mix. This was also built around the insight that when kids play they, they don't just play. They build worlds around them. It took months of trial and error until these Play-Doh crafted lines were ready for the spotlight. Every piece was shot in studio by French photographer Marc Da Cunha Lopes. When's the last time you saw a hand-made campaign?
The number of women who have fallen victim to sexual assault in Israel are as high as anywhere else. But research also shows that a whopping 40% of the Israeli public believe that the way women dress, if revealing, is partly to blame for their assault, in other words - they are “asking for it.” This is the kind of attitude that launched "Slutwalks" as a response in other parts of the world, but creative agency Gefen Team decided to show people how absurd that line of thinking is, with the "She was asking for it" fashion collection.
Interesting problem: New York City has one of the nation’s lowest rates of organ donors of any state because so few New Yorkers own cars, so there's no organ donor box to tick. Wow, really? That's weird. Because in Cali you have that option whether you have a driver's license or a regular I.D. That's kind of dumb, New York. I actually think the reason why New York State ranks 49th out of 50 states for registered organ donors isn't because of New York City, but more because the other eight million who live in upstate New York are cold and uncaring.
As Canada's home from artistic training and creation, Banff Centre offers immersive programs that advance artistic practice, and provides artists and thinkers with the freedom to create the unforgettable. This very much feels like an ad student campaign, no? I think it's because there's way too much copy and its detracting from the provocative images. Also toothpaste is the only ad that works for me because there are no people in it. With the other ones, I'm drawn more to their reaction and not the art itself.
Racism and discrimination in public places is becoming a lot more commonplace across Europe. Finland’s capital Helsinki, along with its public transportation, is no different. Bystanders usually don't help because they lack the courage to do so. Or maybe they just keep to themselves, I don't know. Regardless, something needed to be done about it. 358 Helsinki and their client Helsinki Region Transport partnered wit The Finnish League for Human Rights to come up with ways to get this issue out in the open.
We're just a few months away from prom, that time in America where kids don their best formal wear and stay up the whole night of celebration of surviving four years of high school. This year, kids and parents alike will discover a new look, at least in Omaha: outfits made form condoms. The Adolescent Health Project, a program of the Women’s Fund of Omaha, partnered with local designers to create condom-adorned formal wear and display in area stores, boutiques, salons and barbershops.
The Irish Defence Forces are in a unique situation. As ROTHCO account director Katie Oslizlok explains; "As a small neutral country, there's a lack of understanding amongst the Irish public as to what the defence forces do which has a knock on effect when it comes to recruitment. We were tasked with changing that perception, and in doing so, convince 5,000 18-24 year olds to apply for a career with the Defence Forces.
On the weekend people go to the movies, and to make sure they pick the right film to watch JCDecaux and Roadshow partnered to make a fully immersive activation at Southern Cross Station in Melbourne’s CBD for Kong: Skull Island. The station takeover premiered yesterday (Friday), just like the film itself.
From 6 – 13 March ‘Kong will be King’ at Southern Cross Station with a giant 6m x 3.75m x 3.2m skull replica dominating the entrance to the station.