I built this website. From scratch. Including the servers.
Yeah, my mom is a travel agent for guilt trips too. *wink* Heyooo!
But seriously, generations before us fought to get the rights to vote (not to work, women always worked, often unpaid). A much better show of power for women by women would be to make sure 100% of women eligible to vote, voted.
In the USA only 65.7% of eligible female voters voted in the 2008 election. Sad.
Never mind that the woman bought baby plates for the kitchen as a loud announcement that "we have kitchen stuff" as they go through the brief, I feel they lost what is the actual USP here. It's only the lady at the end who reinforces it. "You spend so little and you get so much" I get it, it's an online dollar-store. It's cheap! And that's what should have been more prominent in the ad. Oh, she bought so much because it was cheap? Sure, I get it, not really groundbreaking thinking in an ad, as you say.
It really is a shame because the startups should have bigger potential in their creative executions. Their startup ideas are creative, right?
It really is cheap by the way, I just checked the site out hollar.com and found bluetooth wireless speakers for $2. But then... the shipping will be more unless she buys for over $25. No wonder she bought a box full of junk. The ad is as cheap as the Hollar store stock.
Lets brush aside the fact that this idea looks like it was shaken up through the magic 8-ball sites the Grand Prix Generator or the Cannes-O-matic, that it's an award-bait app based the current zeitgeist, much like the that migrant spotting app was last year.
So, I did go to download the app to see how it worked. On Android it has issues. After it forces me to create an account connected to either my Google or my Facebook, it wants me to "tap on the screen and repeat this phrase three times," but it never shows me the phrase to repeat. Unless they mean the "..this phrase..." bit.
Oh, and when I create an account I can select whether I am male or female, which is information it could have gathered from Facebook or Google - and information anyone can lie on. The app wants to be allowed to record and save conversations, and when denying that but allowing access to microphone so it may hear conversations, it will not work. Naturally they promise they won't save the recordings, but since I don't trust people or some apps I just deleted it.
I'd test the app out when having a conversation with a ten year old kid, because holy hell do kids interrupt. Is that kidsteruption?
As usual it's something that looks at the issue backwards. The issue isn't that people with inflated egos (Kanye) interrupt, the issue is that women, in general, are socialised not to.
When I was nine years old, my classmate returned from summer leave with "an announcement" to the class. The teacher stopped everything to tell us that she had diabetes which they had discovered during the summer, and then she gave a short class on the blood sugars and insulin. The result of this was of course that we stared at our friend every time she ate for like six months and treated her like a martian. "So you can't have sugar?" -"No" - "What about ice-cream?"
Years later we had completely forgotten that she had diabetes, as we all graduated together and went out for (sugar free) ice-cream. This film hits home. Some of the shots here are really nice, very good camerawork. As a piece of film, it's really quite nice how the entire building comes alive when the man on the cello plays. It's emotional and beautiful. Not sure what that has to do with diabetes.
There's a press ad that goes with this as well, a nice looking simple text ad using the same copy as the TV. Pretty straightforward. I realize now that my beef with the campaign is actually the word "truth". Newspapers should print facts.
A NYT Journalist shared it on Twitter, here she photographed it and shared it on Rukmini Callimachi's own twitter page. Bizarrely the same tweet shows up on this "Impeach Trump" account. Might be a bot scraping stuff like this.
Never been prouder to work for @nytimes: pic.twitter.com/TcBMhFNnbu
— Impeach Donald Trump (@Impeach_D_Trump) February 26, 2017
I agree that the Maya Angelou VO is poorly treated in this ad. This is a visual repeat of the "This Girl Can" ad of 2015, complete with the girl who runs around her block, except this time she says "right" and gets out of the couch instead of falling into it declaring that's she's knackered. I guess that's why they drowned Maya Angelou out, because in the other ad the music drove the boob-staring, jiggly-thighs and butt-following visuals.
And as pointed our prior, the grandmothers, mothers and young women in these ads are not "girls".
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