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“We’ve got over 400 positions that we’re looking to fill at all levels, at all capacities,” Brunner told KDKA, the CBS affiliate in Pittsburgh.
So the ad is meant to get their name out, as they are looking to expand and hire more people. The reaction to this ad is extremely polarized, while the official 84 Lumber twitter account says "We don't condone illegal immigration. The journey highlights the type of person we're looking for at 84 Lumber." Meanwhile Boycott84Lumber hashtag trended.
Tiffany's sells expensive items, that are meant to last. Silver frames, diamond rings, pearl necklaces. These are things that are supposed to be classic when they cost half a paycheck, or two. To have someone talking about changing and being different when you sell items that might become family heirlooms is so off the planning map I bet their strategist has a fake British accent.
Six minutes is plenty of time to make a nice short story movie, and clearly the director succeeded in making a nice film here. It's a great piece of storytelling. A nice commercial is a completely different story.
The website (which crashed duriing the bowl) has a section called "start your own journey" headline link which leads to a career section. They're using the ad as a recriuitment tool.
What is it about auctioneers and their un-ability to not eat what they're auctioneering out ?
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