I built this website. From scratch. Including the servers.
I hate this. We gave the most interesting man in the world such an excellent farewell, and I thought that was nice because often long-running campaigns end abruptly due to an actors illness or other unforseen events. So I figured they would return, clean slated and WOW us again with another great campaign. Why do I still have hope for advertising?
But of course not. The client has fallen into the trap "do it the same as before just different", and are so obviously waving research around here. "We need a woman, women don't identify with the most interesting MAN in the world" and so he has a silent sidekick because that's not pandering and insulting...
It doesn't just seem ageist, it seems pretentious. You may be able to change the course of television history by a simple camera-overlap between one Dr Who actor to another. You may build a movie empire on several actors playing the same secret agent... But to think your commercial campaign can measure up to that is hubris plain and simple. We may have a new Colonel every other week, but his replacements are celebrities in their own right and that is the crispy joke.
This was a waste of an opportunity to make a fresh campaign. I predict outrage on Twitter soon because the most interesting man in the world is still "a f*cking while male" when they could have replaced him with Idris Elba.
Now, this campaign has been pulled early because it failed to turn sales around.
Reminder that I called the the same night it aired:
Anyone wanna come to Ladbrokes with me? I'm betting on Bud Light being the biggest super bowl ad fail of 2016. Amy + Seth + pun = no.
— adland ® (@adland) January 31, 2016
Not everyone agreed.
You have your head in the sand @adland. Plagiarist? Hardly. Common topics? Sure. Get over yourself. https://t.co/XzVWfUI8kK
— Big Spoon (@BigSpoon64) February 8, 2016
Hate to say I told you so.
Oh you know how it is, tomato/tomahto - European Union/Europe - Scandinavia / Scandinavian Peninsula - Holland / The Netherlands. I'm used to American English being a bastardized version of English where pants means slacks. You don't even use "u" in colour. ;)
The music REALLY makes this, it's expertly done. We have to give them points for that regardless of where we stand politically. We can still do that as ad-professionals, right?
This is the most powerful political ad I've EVER seen. Superb piece of targeted cummunication. https://t.co/1K5GTdcAmc
— neil french (@NeilAKAFrenchie) October 28, 2016
I really really love these, the color scheme is perfection, both modern and retro at the same time. The animal pattern reminds me of 1960s french fast food restaurant patterns (you would have to be a huge 60s film nerd or have visited France when these were still around to know what I mean)
I'm not usually a fan of mixing all sorts of typefaces but this playful look works really well in the posters and this logo in particular. Nice work overall.
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This reminds me of the Citibank "leather bustier" campaign idea. Not saying it's bad, they could have cranked it up even more. The edits when she begins to say "annoying" and he says "awesome" was nice, they could have had more.
See also Helen D., Bruce L., Eric N who paid for plastic surgery, Ruth "sweet pickup truck", Sandra T, Geek / Robot, and the compilation of all the voices
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