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Elkins at Business Insider made a similar list and notes that Gawker lost a big chunk of money due to losing sponsors, however some of this is incorrect:
October 2014: Adobe pulled its Gawker sponsorship after a writer tweeted a joke about bullying in the gaming industry. Gawker ran a series of posts about the GamerGate movement — and one of its writers tweeted that GamerGate “nerds” deserve to be “constantly shamed and degraded into submission” — that reportedly resulted in advertisers including Adobe and Mercedes-Benz tempering their ad dollars. Politico reported that it cost Gawker “seven figures” in lost advertising revenue.
Adobe wasn't a sponsor, we noted this in October 2014;
Take Adobe for instance, even Adage is misrepresenting what happened to them, as they state Adobe ".....gave in to their demands before fully understanding the situation."
Adobe however, has simply stated that they were not in fact a partner with Gawker and asked to have their logo removed from the partner page. That's a story of false advertising, but when only the social media accounts handle PR and there's nobody picking up the phone at brands PR headquarters these days, it's no wonder even the tradepress isn't getting that story right.
We have Adobe's only statement on that embedded in this article here. I alerted Elkins to this on Twitter.
Hi @Adobe said 'We are not an advertiser w/ Gawker' @kathleen_elk not that they "pulled" ads https://t.co/eNTBomJtOD pic.twitter.com/yBLTyh2Q3O
— adland ® (@adland) March 20, 2016
Fair point, the Gawker trolled Coke thing that Gawker defended when called on it was a pretty big deal. And, to quote myself Jezebel is all too often "breathlessly decrying sexist advertising even when it's such a stretch that Mister Fantastic can't make it", in some sort of pointless exercise of virtue signalling their paint-by-numbers "feminism". Like when they hated on the Playtex ads because feminists aren't supposed to care about hygine or something. My mother wrote for Ms magazine in 74-79, she regularly scoffs at the headlines I show her from Jezebel.
Also, lets not forget Gawker brought back bullying and ruined Justine Sacco's life.
The photos of Hulk chosen for articles are interesting. Those who choose unflattering images of Terry Bollea in court are attempting to sway the readers. This is a pretty standard tactic, but it surprises me how many outlets have decided to disregard all objectivity these days. Photo editors are suddenly quite blunt. I'm surprised that Adweek chose this picture for their articles: adweek 1 , adweek 2.
Nick Denton's statement makes it clear that this is just "round 1"
Given key evidence and the most important witness were both improperly witheld from this jury, we all knew the appeals court will need to resolve the case. I want to thank our lawyers for their outstanding work and am confident that we would have prevailed at trial had we been allowed to present the full case to the jury. That's why we feel very positive about the appeal that we have already begun preparing, as we expect to win this case ultimately.
Several Gawker writers were seen tweeting similar "we will win on appeal" thoughts on Friday before the lawyers had even made their final statements. From that we can deduce that the trial was likely discussed internally, and the outcome of this trial was not a surprise to Gawker at all.
I hadn't thought of that.
One of the most interesting aspects of this trial is the battle of the brands. When is Hulk Hogan the wrestling persona, and when is he just Terry Bollea? When are the editors and staff at Gawker the rubbernecking, gawker-stalking sarcastic "I wouldn't release sex tape of a celebrity who is under 4 years old", and when are they decent human beings? I believe this trial will show us that Hulk is a brand persona, and Gawker is an ideology.
This is like watching a recalcitrant child be questioned. Mumbling, monosyllabic responses. #hulkvsgawk
— Anna Phillips (@annamphillips) March 9, 2016
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