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Ah yes, obligatory hashtag. The everything-is-shot-in-a-day-in-LA is appropriate for a spoof/parody, that's a nice touch that I'm not even sure they were aware of. It just really bothers me that a strategy department thought this was the strategy, to totally ignore what sets your product apart from all the others. That's idiotic.
Who hasn't pitched a similar idea? It's basically Bud Light "up for whatever", Heineken+KLM and countless other party-stunts but on a smaller scale. All of these oh-how-exciting-for-thee-party-pranks are getting on my nerves. The six people who get fed free drinks all night - all of them very likely friends of the production co and/or ad agency & client no matter what they'll tell you - will have a grand old time, and we get to watch a shit boring commercial. Yeay! I mean, don't get me wrong the events seem like a lot of gun and I am sure that they are, but watching events is boring.
I can not stand the shots of Gagas "my toes point at each other when I walk" shoes, done both in this ad and in the H&M ad last year. The exaggerated movements done by Gaga (or is this a persona? The Dutchess?) in both this ad and last years are bearable in the long edit, but when cut down to the 20 & 30 you see on TV they become gratingly annoying.
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