Campbell's Chunky Soup enlisted Jason Kelce to turn up the heat.
They also tapped New York Giants defensive lineman Dexter Lawrence (aka "Sexy Dexy") to give us some shirt-ripping and mirror preening looks.
Compared to Kelce's bear skin rug, robe and candles, this one falls a bit flat in the sexy department. But it's probably for the best. Trying to make metaphors out spicy is one thing. Doing the same with beef/meat is entering copywanker territory.
Client: Campbell's Chunky
Agency: Leo Burnett
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