It's football season in the states, which means Chunky Soup and the latest crop of NFL players are back. This campaign device has been going on forever and is as warm and comforting as a bowl of soup.
This time around, Chunky Soup has enlisted former Philadelphia Eagles center Jason Kelce to do his best Barry White to tout Chunky's Spicy soup. It's very silly. And for some reason there's an old-school landline phone in the spot. Perhaps that's a nod to their special 976, err, 1-800 number you can call. 1-855-HOT-SOUP. I haven't dialed but I'm guessing there is some spicy talk from Kelce. And puns. Lots of puns.
Client: Campbells Chunky
Agency: Leo Burnett