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What do online video ads on video sites cost?

by: Dabitch, Dec 25 2007 - 4:19pm
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By Dabitch on December 25, 2007 - 16:19

webvideoreport.com has a bit on this - advertising on YouTube requires a $50,000 spend within 90 days for example. Other user generated content sites like Metacafe ranges between $10 CPM to $35 CPM, Break.com placements range from $10 CPM to $35 CPM and a pre-roll video in the music section of MySpace.com (15-second video with a 300x250 pixel ad unit) carries a $25 CPM. On "Telly replacing" sites such as NoGoodTV CPMs range from $15 to $40. Meanwhile on Wall Street Journal the CPM for video on WSJ.com is a whopping $90.

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Dabitch

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Creative Director turned CTO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen, Los Angeles and Stockholm.
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