Ad Council "Bully Prevention: Caine Smith" (2013) :60 (USA)

It's a sad reality that kids are getting bullied more and more ferociously online and off.
Just recently, a twelve year old girl in L.A. was bullied to the point of suicide.
This moving Ad Council spot done by DDB to coincide with National Bullying Prevention Month shows a kid with courage, and implores other kids to stop being a bystander and do something about it. First by going to StopBullying.gov
Authentic, sad and inspirational all at once, this spot is a good one indeed.

Client:The Bully Project
Agency: DDB
Matt Eastwood, CCO
Joseph Cianciotto, Executive Creative Director
Ed Zazzera, Head of Production
Luke Carmody, Creative Director
Brandon Hampton, Senior Copy Writer
Lindsey Hutter, Producer
Ginny Levine, Management Supervisor
Angelina Singleton, Account Supervisor
Gryphyn VFX
Scott Bravo, Conform VFX
Julia Williams, Producer