The small M&M packets are used as a way to apologize and say sorry for things in this Superbowl commercial, which is a sweet gesture indeed. The apologies get sillier, like the one at the gender reveal party where everyone is covered in blue powder, until we finally get to the chosen celebrity in this spot. It's Dan Levy, and he's sorry for "eating your friends."
Ad agency: BBDO New York
Production: Arts & Sciences
Director: Matt Aselton
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