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Cutwater Spirits - ‘Here's to the Lazy Ones' (2022) :60 (USA)

This is cutwater's first appearance in the national Super Bowl limelight, though they had a regional ad last year. The ad praises the everyday geniuses who find clever shortcuts to time-wasting work, like blowtorching snow off your drive, cleaning up the snack crumbs by throwing the entire wood serving plate into the fire, and I suppose, not removing your silly ski hat despite being indoors. Well, these heroes like their shortcuts, and a good timesaver is to grab a can of pre-made cocktails.  Tagline: Cutwater - Bar Quality cocktails in a can.

Client: Anheuser-Busch

Ad agency: AKQA 

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Anonymous Adgrunt's picture
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Anonymous Adgrunt's picture

I don't know, it's a little too inside baseball for me. I never did like ads that reference other ads. Nicely shot, though.

Kissmekatey's picture

Glad I wasn't the only one who immediately thought of APple's "crazy ones". That was weak.