Yoppie menstrual cycle care company calls its potential customers "bleeders", attracts ire

It sounds bonkers, but the CEO and founder of a menstrual cycle care company just called her potential customers thoroughly objectionable people. She chose the term "bleeders" to describe her targeted demographic on Instagram, without a hint of irony. 

Daniella Peri and her company Yoppie are in London, the United Kingdom, which makes the choice of word even more bizarre, as a "bleeder" in the UK means a nasty bloke. 

Replies to the brand's Instagram promotion are mocking the word choice, which seems even more bizarre as the rest of the copy dares to use the word "woman" instead.  One commenter remarked: "It’s like Jay from The Inbetweeners has created this ad for a laugh." Another retorted with "Who the bleeding 'ell are you ?!!!!"

The moral of the story is that even when you create an ad using your CEO's own words, you might want to have a copywriter look it over before hitting post so you don't end up offending your entire target market. 

Update: 

Yoppie CEO releases statement regarding "bleeders",offers no apology