Irreverent comedy meets ironic but chic fashion pastiche in the latest commercial by Director Jake Nava for Glad via agency FCB. Transforming the traditionally mundane experience of taking the garbage out, "Le Party" is a fabulous and couture take on how to outfit household essentials.
Employing style and substance, the ad introduces a woman in a stunning pink dress who turns the heads of high fashion party goers. Allured by a cherry blossom aroma, glammed-up patrons spot the host totting the pink ForceFlex Plus bag around the house, collecting leftover food and decor. Finally, the dazzling host goes outside to toss the waste, as her neighbor looks on, grasping his unbecoming white plastic trash bag.
The campaign came out of FCB's dedicated Upstream Inclusion practice led by Marc Wilson, EVP, Executive Director of Strategic Inclusion at FCB Chicago.
Agency: FCB
Management Director: Kadi Jacobs
Account Director: Sara Grimes
Account Executive: Alondra Ibarra
Assistant Account Executive: Cajsa Weber
Senior VP, Group Creative Director: Justin Enderstein
Senior Art Director: Freddy Agostini
Senior Copywriter: Ernesto Martinez
Art Director: Christina Fields
Associate Copywriter: Andrea Lattanzio
Believe Media:
Director: Jake Nava
EP: Roger Hunt, Liz Silver
Head of Production: Vitaly Koshman
Line Producer: Ben Cooper
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I find this glad transgender commercial very offensive. Especially when my children are watching children’s programming and this is a commercial that comes on. Our children should never see these commercials.
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PermalinkDo we really need lgbtqa+ivbnmzxcsdfg98765 folks on every commercial now. Trash bags. Really.
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PermalinkI just viewed your commercial (edited version ) for cherry blossom scented trash bags. The ad features a stunningly beautiful woman of the Global Majority and the viewer is led to believe she appears in this ad featured as a strong woman perhaps endorsing a new fragrance. I was completely horrified to see that her beauty and strength was equated to a trash bag and she to someone who takes out the trash.
As a white woman and a consumer who purchases your product, I feel compelled to urgently request that you discontinue running this commercial on air. It is at best tone deaf and at worse incredibly offensive and detracts intensely from how we should be celebrating the strength and beauty of black and brown voices who identify as male, female, and/or LGBTQ. Do better Glad.
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PermalinkI honestly can't tell if your being sarcastic.
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PermalinkIt is so subtle I had to watch it a few times because I wasn’t sure of what I saw. Keep drinking the coolaid Glad. I will stop buying your product. You are one of many who has “sold out” to the loud and annoying left. the traditional values that made America great are fast fading. You just add to the heap.
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PermalinkIt's "kool-aid", and if we're going to be really picky, it was actually Flavor-aid that was used in Jonestown.
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PermalinkI thought it was a pretty good rug-pull. It starts out as a fashion ad, but it turns out she's just cleaning up after a party.
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PermalinkConceptually, it's a good misdirect.
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