Believe Media Director Jake Nava Makes Glad's New ForceFlex Plus a Fashion Party Statement Piece

Irreverent comedy meets ironic but chic fashion pastiche in the latest commercial by Director Jake Nava for Glad via agency FCB. Transforming the traditionally mundane experience of taking the garbage out, "Le Party" is a fabulous and couture take on how to outfit household essentials.

Employing style and substance, the ad introduces a woman in a stunning pink dress who turns the heads of high fashion party goers. Allured by a cherry blossom aroma, glammed-up patrons spot the host totting the pink ForceFlex Plus bag around the house, collecting leftover food and decor. Finally, the dazzling host goes outside to toss the waste, as her neighbor looks on, grasping his unbecoming white plastic trash bag. 

The campaign came out of FCB's dedicated Upstream Inclusion practice led by Marc Wilson, EVP, Executive Director of Strategic Inclusion at FCB Chicago.

Agency: FCB 

Management Director: Kadi Jacobs 

Account Director: Sara Grimes 

Account Executive: Alondra Ibarra 

Assistant Account Executive: Cajsa Weber 

Senior VP, Group Creative Director: Justin Enderstein 

Senior Art Director: Freddy Agostini 

Senior Copywriter: Ernesto Martinez 

Art Director: Christina Fields 

Associate Copywriter: Andrea Lattanzio 

 

Believe Media:  

Director: Jake Nava 

EP: Roger Hunt, Liz Silver 

Head of Production: Vitaly Koshman 

Line Producer: Ben Cooper