With the goal of supporting young creative talent in Canada, Coors Light and Ihaveanidea have launched a creative competition titled "Win the Coors Light Wall".
The challenge - if you are an advertising or design student, design a winning idea to be painted on the most prominent Coors Light mural in downtown Toronto, one of the largest in the city. At an astounding 7 stories high and 80 meters in width, The Coors Light Wall is the largest advertising prize in history.
To complement this prize, Coors Light will also fund two semesters of the winner's tuition in an advertising or related program at a Canadian college or university. Second prize will receive a new Apple iBook and third prize will receive an Apple iPod.
"We are excited to have the opportunity to reach into the creative minds of young aspiring artists across Canada, while supporting education and creative development. We are looking forward to seeing diverse and exciting entries from the best young creative talents across the country." Colin Bettam, VP Marketing Coors Canada.
Following in Ihaveanidea's yearly tradition, the winners of "Win the Coors Light Wall" will be announced this Spring at Portfolio Night in Canada.Media and special guests will be invited to Montreal, Ottawa, Toronto and Vancouver to witness the awards presentation at Portfolio Night in Canada, the country's largest coast-to-coast portfolio review.
Final date for submitting entries is 5:00 pm Friday April 23, 2004. Official Competition Rules & Entry Kits can be found at www.ihaveanidea.org/coorslight
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