Punk-icon Nina hagen struts her stuff for Ikea in Berlin, dressed up as Pippi Longstocking declaring: "Berlin is the secret Swedish capitol".
Complete with Herr Nilsson (the monkey) on her shoulder the Pippi-Nina is supposed to attract shoppers to the third Ikea store in Berlin which opens this week.
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by buying us a Ko-Fi. Adland® works best in Brave browser
Nina rules Berlin. Clever.
- reply
PermalinkBravo to IKEA for their bravery and their willingness to zag in a world full of ziggers! They should be a case study for successful retail advertising. And while this ad is something of a European inside joke, I suppose, it epitomises perfectly IKEA's irreverence...
Anyone know which agency is behind this?
- reply
Permalinkagency behind this must by weigerpirouzwolf, they got the ikea-account.
www.weigertpirouzwolf.de
- reply
Permalinkmuchos gracias DT. :)
- reply
Permalink