Since the beginning of time, there has also been a tug of war between creatives and clients. The creatives want more creativity and the clients more marketing. Who's in the right? Watch this spot and tell us your opinion.
Superadrunts, click read more to view a Mentos spot, before and after client meddling.
Click here to view the original Mentos commercial.
Click here to view the "client enhanced" Mentos spot.
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To summarize -
Version 1: Sucky commercial
Version 2: Sucky commercial + no carbs notice
I'm thinking #2 is actually better: at least the low-carbers will know what they can choose for a breath mint. Other than that, who does this appeal to? It's like those Axe commercials from a few years back where the guy in the elevator gets some from the granny and the dog. How many people are zoophiles/Gerontophiles? Is it more prevalent in the ad world?
Why doesn't mentos just stick with their lame-but-loveable "European" spots of years past?
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PermalinkThe commercial is appeals to the MTV crowd, but I don't know if the kids care about the carbs...especially in candy? I think this is the classic case of the client wanting to cram more selling points into their advertising.
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Permalinkam I the only on who plain hated the bad German mentos ads?
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PermalinkTo me it feels a lot like the water bottles that read "0 fat". well, duh, yeah...it's water... - If I'm popping candy, which breath fresheners are, diet-breaking isn't on my mind. 0 sugar would be something to care about if you are diabetic, but this does smell like a client-addition trying to ride the Aitkins wave. sheesh. Name a breath-mind that has carbs. Go on. I dare ya.
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PermalinkLike db and Robblink I think this is a clear-cut case of client-wishes. I find it insulting - there are no carbs in mints, just like there is no FAT in water. Any brand that thinks I'm a effing moron will not get me as a customer. Sale lost here, forever. Do not speak down to the customer, for she is your wife....
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PermalinkFirst...how long does she make him wait? He pops three mints at the beginning of the spot, and them pops more only minutes later? Makes me think these things aren't very powerful or effective.
Second, I'm sick to death of the carb-counting crap. Our local supermarket flyer even has carb counts listed for the produce that's on sale. I cannot wait until this fad is over.
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PermalinkA primary energy producing food for humans and animals. Stored as glycogen in the blood, carbohydrates provide glucose: the body's primary source of energy. Sources of carbohydrates are found in foods containing high amounts of starches (bread, potatoes), sugars (fruits), and fibers (vegetables, brans, etc.). Complex carbohydrates (such as are found in plants and grains) are preferable to simple sugars.
so, this product has no carbs, ie: is a sugar-free mint that has no fibers nor vegetables in it. Gee, really? I think it's desperately trying to fly the coattails of the no-carb-diet. Desperate is not a good thing to be as an advertiser, and insulting my intelligence is not good either. I rank this ad as -10, stupid.
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Permalinkat least the low-carbers will know what they can choose for a breath mint said Wasabe. Low carb dieting people with no clue about where carbs come from might want to buy themselves a brain instead of breathmints. I just can't stand clients who think the punters are are moronic as they are.
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PermalinkEventually, this whole Atkins fad will fade (most likely because it'll be revealed that it causes heart disease, diabetes, or who knows...). And when everyone gets over this whole low carb craze, the brands that didn't jump on the low carb bandwagon will be the ones that remain with their integrity intact.
It's just nuts what's going on here in America. Every package good now says Low Carb. Or Atkins-friendly. What all of this pandering-to-the-low-carb-trend amounts to is a total lack of brand integrity.
But hey, I'm just a creative. So what the fuck do I know?
Brand managers are the ones who know best. Just ask the genius who runs Kentucky Fried Chicken's advertising!
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Permalink..hehehhehehe.. good one.
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Permalinkhah! Yeah because, you know, kitchen strips sounds so much more appetitzing than chicken strips. And of course, no one remembers that Kitchen Fresh stood for Kentucky Fried. ;)
Kitchen Fresh sounds like a scent of a floor cleaner or something. Definitely not going to get me to eat their food.
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