Doritos has revealed its Super Bowl ad aimed at Hispanic consumers, featuring actors Jenna Ortega and Danny Ramirez. The 60-second ad, created by Goodby Silverstein & Partners and directed by Alaska, shows Ortega shopping with her grandmothers Dina and Mita. As one of the grandmothers reaches for the last bag of Dinamita chips, Ramirez snatches them away. The grandmothers then chase Ramirez through apartments and on wheels until they catch him. The ad will be shown during the third quarter of the Feb. 11 game on CBS. Frito-Lay has plans to continue the Dinamita campaign on social media, TV and digital after the Super Bowl.
Ad agency: Goodby Silverstein & Partners
Directed by: Alaska