Falstaff ran a surreal campaign in 1964-1966 where a gorilla and a girl would be enjoying beer and music, or beer and surfing, or riding mopeds together. The ads mainly ran in Playboy magazine.
The copy ran as very discreet lines under the surreal image, and suggested that the Gorilla was the girl's husband. So he wasn't a gorilla at all, perhaps.
"Advt. celebrating the devotions of Falstaff Brewing Corp. of San Jose, Calif., to the advancement of Social & Cultural Relationships & making of Great Beer."
"Advt. for Falstaff Brewing Corp. of San Jose Calif., who cherishes the view that it takes A Heap O' Livin' (and Splendid Beer) to make a house a home."
The lines varied with each image, naturally. But it didn't make it less odd.
"Advt. for Falstaff Brewing Corp. of San Jose, Calif., in joyous tribute to the carriage trade and great beer."
"Advt. for Falstaff Brewing Corp. of San Jose, Calif., who believes that everything should be made with loving care - including splendid beer."
Is the Gorilla reading a book about Zen? Why, yes, yes he is. In the next ad where the lady is wearing a knitted sweater and ski pants, the gorilla rests his broken leg on an Eames lounge chair ottoman while reading a travel guide to Florida, much to his ladies' delight. We can assume she didn't like the ski trip and is glad to trade it for a beach trip.
Who was this gorilla? He could surf and win motorcar races, read Dylan Thomas and books about Zen, plus play the cello, in short, he was just a really cool dude. He was the attention-grabbing stand-in for the presumed Falstaff beer buyer. And his lady? Well, she's the dream gal who loves you dear punter, and the beer.