Family Orthodontics “The Talk/Dad” (2018) :15 (USA)

Family Orthodontics launched its first-ever TV commercial, in partnership with full-service agency Chemistry, as a fun way to highlight the organization’s offerings. The commercial launched for TV and radio in Virginia and South Carolina, and will expand further in the coming months. The three spots will run on TV, radio, and social media.

Focusing on parental guidance, this spot features how braces are a rite of passage, but with a clever twist: parents having “the talk” are actually discussing getting braces.

Whether they’re focused on parental guidance or young love, these spots feature how braces are a rite of passage, but with a clever twist: parents having “the talk” are actually discussing getting braces, and a boyfriend is proposing his girlfriend get special colors for football season. This is the first foray into TV and radio commercials for Family Orthodontics, and the spots expand on their mission that with a bold new smile, you can face anything – no matter your age, you’ll fit in with Family Orthodontics.

Creative Director: Chris Breen

Art Director: Adam Millman

Copywriter: Lauren Glynn

Account Director: Jen McElroy

Production Company: MEDIA TEAM

Director: Tim Reis

Assistant Director: Jenna Kanell

Director of Photography: John Manfredi

Gaffer: Michael Bremer

Sound Mixer: Paul Katzman

Production Assistant: Max Yoder

Production Assistant: Scott Conley

Makeup Artist: Jenny Nesvetailova