Klondike is back wondering what you will do for it all over social media thanks to Portland Maine based Creative Agency, VIA

For decades, Klondike has been asking consumers what they would do for a Klondike, and they’ve done it – they’ve acted like primates, they’ve shaved eyebrows, they’ve named their children after this infamous product – but now it’s time to raise the stakes. It’s time to turn the dial up to 11 and ask, what would you and the rest of your hometown do for a Klondike bar?

Klondike has laid the gauntlet on social media, asking people what their hometown would do for a Klondike bar. TV and OLV campaign will add to the excitement by showing all of the wild and crazy things hometowns could do for a Klondike, with a familiar feeling host, acting as a storm chaser and seeking out these outrageous events – a giant slingshot, a human dino, floating the local librarian using only helium balloons – the bar has officially been raised!

This campaign extends the already strong equity of the “What Would You Do” campaign, but capitalizes on the power of community and bringing people together, adding a new layer and building meaning behind the storied campaign.


Amos Goss – Executive Creative Director

Sophia Abbott – Business Management Director

Leo Schwach – Associate Planning Director

Sarah Blais – Group Client Strategy Director

Amy McCammon – Production Lead

Nicholas Rog - Copywriter

Christina Bracciodieta – Art Director

Edelman – Public Relations

UStudio – Unilever Creative Services

Mindshare – Media


Director: Jonathan Klein

Managing Partner, Executive Producer: Rani Melendez

Chief of Staff, Executive Producer: Alison Bayer Brown

Head of Production: Jayne Rogerson

Line Producer: Gail Warner

Production Manager: Sias Visagie

Production Coordinator: Anina Dippenaar

Director of Photography: Adam Bental

First Assistant Director: Coenie Van Dyk

Second Assistant Director: TC Setlogelo

First Assistant Camera: Jason Musgrave

Second Assistant Camera: Ruth Armstrong

Gaffer: Oliver Wilter

Key Grip: WD Du Plessis

DIT: Rusty Ruthven

Prod Designer: Lisa Hart

Stylist: Gillian Castle

Hair/Make-up Janine Jackson

VTR: Nick Warner

Sound Mixer: William Mould

BTS: Mark Van Wijk

Editorial Company: Mack Cut

Editor: Mike Rizzo

Post Producer: Dylan Anderson

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