In addition to rebranding its packaging, Lean Cuisine is also getting personal by introducing us to the women who eat it. In this case, RN Elizabeth Ryan who rides a motorcycle to work and delivers babies on the night shift. I like the fact they aren't selling this as a usual diet food.
Advertiser: Lean Cuisine
Agency: Grey, New York
President / Worldwide Chief Creative Officer: Tor Myhren
Chief Creative Officer: Andreas Dahlqvist
Executive Creative Director: Linda Mummiani
Executive Creative Director: Caitlin Ewing
EVP Global Account Director: Rick Reilly
SVP Account Director: Mercedes Campos
Account Supervisor: Melissa Saks
Account Executive: Abel Gachou
Project Manager: Stephen Samelko
Executive Strategy Director: Deborah Freeman
Senior Planner: Carmen Lo
EVP Director of Film Production: Bennett McCarroll
VP Executive Producer: Adam Seely
Associate Producer: Suzie Davidson
Production Company (location): Bodega Studios (W 27th St. 5th Floor New York, NY)
Director: Adam Reid
Executive Producer: Clint Goldman
Head of Production: Michael Flexner
Line Producer: Rayna Saslove
Director of Photography: Evan Jake Cohen
Production Design: Alex Pacion
Edit Company: WildChild NY
Senior Producer: Valerie McAndrews
Editor: Deirdre Bell
Music/Sound Design (person & company):
Original Music Company: Human
Producer: James Wells
Composers: Thomas Keery & Gareth Williams
Music Production Company: Crescendo
EVP Director of Music: Josh Rabinowitz
Producer: David Steinberg
Mixing & Sound Design: Dante Desole at Vision Post
Principal Talent (Real labor & delivery nurse): Elizabeth Ryan
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Ms. Ryan is awesome!! She has the best smile I have ever seen, true and genuine. Lean Cuisine is great, but her smile is the best!!! Thank you, Susan Stack
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PermalinkI too, love her genuine smile and demeanor. I usually hate commercials but this is one commercial I think is great.
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