On November 8th Metro grocery stores surprised its Quebecois customers in Sainte-Julie with the help of some jugglers and acrobats courtesy of 45 Degrees, the events and content production arm of the Cirque du Soleil. The idea, of course, is that Metro goes out of its way to please its customers.
The good thing about hiring jugglers is, to share the joy is it's easy to substantiate the "surprise and delight," factor-- for that one day. But if you actually had to commit to something regarding the features of the store, at all locations in Quebec and Ontario, it would be a lot harder to do.
I am familiar with Metro grocery stores, having lived in Montreal for a few years. They were incredibly inconsistent from one location to the next. One location (about ten subway stops away from me) was quite decent, and I ended up making it my every day grocery store, because the one closest to where I lived was so unbelievably bad, they would have surprised and delighted me if they carried produce that wasn't rotting. Sorry dudes-- but clowns and jugglers don't make up for that experience.
Advertiser: Metro
Marc Giroux, Jean-François Couture, Sévérine Souchon, Annie Bouchard, Audrey Perron-McEniry
Agency: Publicis Montréal
Vice-President, Creative Director; Designer: Nicolas Massey, Carl Robichaud
Strategy: Samuel Fontaine
Public Relations: Jean-Philippe Côté
Client Services: Thierry Gauthier, Stéphanie Dubreuil
Director, Electronic Production: Anne-Marie Piran
Production: 45 Degrees, Le Groupe Cirque du Soleil
Director, Marketing and Development Carla Marques
Design and Artistic Direction: Benoit Lusignan
Technical Team and Production: Michel Deguire, Jocelyne Fortier
Client Services: Nicole Provencal
Filming: FH Studio / Fayçal Hajji
Director: Eric Yealland
Postproduction: Mikros Image Canada Inc.
Executive Producer: Sonia Marques
Production and Post-production Coordination: Élodie Pollet
Editor: Martin Pensa
Colourist: Jacky Lefresne
Sound Editing: La Majeure
Music, Original Score: Alexandra Strélisky
Media Strategy BCP Média