Seriously cute way of using a tri-action billboards changing ways done here by ad Agency Bleublancrouge, Montreal, Canada.
Advertising Agency: Bleublancrouge, Montreal, Canada
Creative Director: Gaetan Namouric
Art Director: Jean-François Leblanc
Copywriters: Sebastien Maheux, Gaetan Namouric
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But what does it have to do with newspapers?
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