More pink ribbon campaigning - October is the month for it. This ad showing a couple at the cinema has some fondling that is not what you think. Or maybe it is. This PSA is signed Rethink Breast Cancer and promotes "Breast Fest"
Client: Breast Fest / Rethink Breast Cancer
Ad agency: Juniper Park, Toronto. http://juniperpark.com
Director: Kathi Prosser
DoP: Miro Bashak.