Advertising agency: zig
Creative Directors: Martin Beauvais, Lorraine Tao
Art Director: Niall Kelly
Copywriter: Geoff Morgan
Agency Producer: Anna Tricinci
Coach: Andy Macaulay
Team Leader: Leslie Hunter
Strategic Planner: Karlia Campbell
Media Strategists: McIlroy & King Communications Inc
Production Company: Radke Films - Toronto
Director: Tom Feiler
Director of Photography: Dylan Macleod
Executive Producer: Scott Mackenzie
Line Producer: Mandi Matson
Editor: Mariam Fahmy, Panic & Bob Editing - Toronto
TV Talent: Peter Bloch-Hansen