Here's an idea for Santa Casa de Misericórdia de Porto Alegre. JWT Brasil watched people parking in disabled spots who clearly weren't disabled and then placed a sticker on their cars urging them to make amends by donating blood.
Client: Santa Casa de Misericórdia de Porto Alegre
Agency: JWT Brazil
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Interesting that a few stickered a nearby wall or pole, making the ad live on.
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PermalinkInteresting that we don't see any of these people donating blood.
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