The time for outerspace advertising has come.

The European Space Agency is looking for agencies to help brand and promote the International Space Station.

The ESA, in conjunction with the Canadian Space Agency, is seeking a company with expertise in areas including public relations, advertising and brand development.

(read more)

The successful agency will need to have a presence in Canada, as well as a major office in one of the European countries involved in the programme: Germany, France, Italy, Belgium, Switzerland, Spain, Denmark, the Netherlands, Norway and Sweden.

The International Space Station will be the largest research laboratory in space and the first international space outpost permanently occupied by humans. It is a joint project between Europe, Canada, the US, Russia, and Japan.

The budget for a year's activities is €935,000 (£579,000). The ESA and its partners are currently developing a logo and the successful agency will be required to use this as the basis for developing the station's brand and image. In addition to promoting the space station to the general public, the agency will also promote the project to businesses, which will be given opportunities to sponsor the station and get involved with research projects.

Maurizio Belingheri, head of the ISS commercialization division at the ESA, said: "This initiative represents a significant and unique opportunity for a communications company to work with ESA and CSA in this major venture. The eyes of the world will be on the station as it develops
and contributes to society."

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