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The Volkswagen Golf GTI "Dentist" ad from 1997 was the same gag, just executed better. So much so, that I think it won in several categories in Cannes the following year.
David knows. See also the article about those Tony The Tiger spots.... here, and the interview that David did with Jani Leinonen, where Jani Leinonen refused to be named.
The painted porn stars project really looks a lot like Diesel, but it also reminded me of the Dutch design student Raoul Balai project offering to brand actual prostitutes.
And of course, Leinonen has crucified Ronald McDonald and made fries packaging headstones.
Interviews with Leinonen, here at art21 and at we make money not art
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