It's a huge disappointment to me. Not everyone liked the raw looking Wrangler we are humans / we are animals campaign, but it did break the mold and went on to win the 2009 Grand Prix in outdoor, while I snagged an interview with Fred here.

Honestly at every single one of these articles we have a "blaming piracy is missing the point" comment, so canned and so predictable it seems like astroturfed spam, which I am starting to believe it really is.

Latching on to the 6 artists (that's what half a dozen means) who might make $10 on an album is retarded when there's more then a dozen middle-class people, such as sound engineers, designers and studio musicians who are sharing in that income on that album.

But they can sell more T-shirts! As if t-shirt designs aren't pirated too, and hey, as if if producing t-shirts is free.

The funniest one is the dog with the rabbit ears but TBH this feels like a stock shot photo campaign and that's never a good feel.