Yes, that looks so much more sophisticated and clean. I like the use of frost-stars echoing the red star on the can and outer box. Plus it basically reads "best drunk ice cold" in design alone, which is true.

Celebs or e-celebs make no difference to me, it's all borrowed interest and relies too heavily on people knowing who the celeb is. You're targeting sports fans, they will probably know who (insert famous player) is, but non-sports fans don't. In the end we're selling a product, and celeb-ads spend too much time selling the celeb. This computer can flip the screen 360 degrees, this is an awesome feature. Why aren't we talking about that instead?

They also serve as both "media" as well as "talent" because each one of them will brag about it on the channels they are influential in. Basically a shortcut into e-popularity, which they need as that ad wasn't very interesting on its own. With such a nice physical feature you'd think they could get a little creative.

Props for skater working hard, whatever she was wearing looked flexible and warm and I've spent too many freezing toe moments around ice-rinks not to notice. This really was two ads, the "button" with the runner could have been a standalone. Hopefully they'll make that a short edit and run it as bumpers.