As for the ad, the thing that really annoys me is that it's a kid voice-over who says "v" instead of "w". W is "double-v" in Swedish, like in Spanish, and is basically treated like a harder V (so now you can probably figure out how English-speakers mispronounce my last name)

It's only a fifteen-second ad, so perhaps they used V for time constraints, or they chose it because it will stand out to a lot of people, like me, who will notice.

I don't know mate, I just make the site.