I built this website. From scratch. Including the servers.
Well, thank you, but don't fret.
The video games industry pulls in $93 Billion a year. This isn't going to go away anytime soon.
However the chunk of money used by the games industry to advertise games to consumers will have to be spent in places where the possibility of reaching the game consumer is likely. If the game consumer has walked away en masse from the gamer review sites (and a casual glance at stats does show a decline in readership), that's not the place for the ads. Obviously.
Creative agencies should take this as an opportunity to reach out to consumers by other means. Game advertising used to be the most creative in execution, now let's see if it can also be creative in placement.
Good luck adgrunts, do some creative groundbreaking work now, there's an actual market need for it.
Don't be dense. Nobody here said that you weren't allowed to do it. We're critiquing the ad as it's not doing a good job of an ad, which is selling the idea (product/service) to new "customers". This is simply preaching to the converted and offending everyone else while possibly just perplexing tourists.
Also, you might have to look up the definition of a joke in a real dictionary some day.
The short spelling of "advertising" is "ad". Also we saw it live on TV and that's plenty.
The creator of this video pointed out to me that they also made the image I'm using as a lead above. The least I can do is link it. You Adgrunts though, should pay attention to it, because here's the part (at 2:30) we care about. "Games advertising used to be on TV". It still is, in some major sellers instances. Working on a game client used to mean instant Cannes lions. Wouldn't it be sad if games & consoles went the way of Masterlock?
Through the magic of (scary) cookies I've been reached by full-page/site-takeover Destiny ads when I've tried to read/watch the local news-channel sites today. Just bought the game, last week, by the way so that felt creepy. It's a little like Minority Report, your footprint is more important than the market a specific site delivers. Our hero - you - will run through a corridor of digital ads and they'll serve you information based on what you've been searching -seemingly only thinking about - lately.
Sadly, the same magical system also prices ad-placement based on "views" and thus, we have a shrill type of journalism which is all about driving traffic, and not at all about making a properly researched article about X.
Oh hold up! Irony! In a press release 2004 we put a stake in the ground that advertising support was not for us. Why? You click-whore for the income. I know I managed to say that in an interview at the time but I can not for the life of me find it now.
Corporate personhood has been established since the 1800s, and how they became people you can't sue is in interesting one, but yeah taking that and turning it into ye old "brands are people" is a bit.... Say, what is everyone smoking these days?
Spending $175,000 for an ad to run in New York today is quite up there. I too am surprised people aren't tuning their outrage radar to be outraged about that today. Perhaps they're too busy being outraged at those outraged by the brands tweeting 9/11 things.
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