Canada

 
 

Cold FX "Office" (2014) :15 (Canada)

Cold FX "Office" (2014) :15 (Canada)

Uh-oh. It's cold season. You'd better prepare yourself. Duh-duh-DUUUUUUUUUUUUUUUN.

Country: 
Commercials: 
 

Cold FX "Bus" (2014) :15 (Canada)

Cold FX "Bus" (2014) :15 (Canada)

Prepare yourself, because it's cold season. It's also dramatic music and dramatic looks season.

Country: 
Commercials: 
 

Metro Vancouver Crime Stoppers: Every Text Helps

Metro Vancouver Crime Stoppers is a See Something Say Something org, up in British Columbia. Crime Stoppers feels like more people aren't reporting what they see because they feel like what they haven't witnessed anything of value.

This campaign raises awareness that even the smallest tip can be paired with other tips, providing enough leads to crack the case. It also communicates the fact that you can actually text in your tips.

Commercials: 
Country: 
Ad type: 
 

Purina/Pet Trust "We Could Be Heroes" (2013) 2:11 (Canada)

Purina/Pet Trust "We Could Be Heroes" (2013) 2:11 (Canada)

Pet Trust is the first charitable fund dedicated to cancer cure and prevention in dogs and cats. This spot shows dogs coming together Live Aid style to sing for charity. Very cute, very silly and heartwarming without being sappy. (Be sure to stay for the cat cameo at the end.)

Purina, who generously helped produce the spot, will also match all of your donations to Pet Trust up to $125,000. The site has dogs standing by the telephones, ready to take your call. Really nice stuff.

Country: 
Commercials: 
 

Platinum Natural Supplements gets a nice rebrand

Canadian agency Bob's Your Uncle rebranded Platinum Naturals , a vitamin supplement maker.

I really like these. Most times health food supplement brands are either too busy, too manifesto-ey, or too reminiscent of 1970's granola eating, corduroy wearing hippie. The latter one isn't so much a dig on hippies or the aesthetics; I was talking to the owner of my local health food store and he told me one brand who hasn't changed its packaging, also hasn't updated their formula since the 70's either.

Country: 
Commercials: 
 

Ever Wonder? Toys "R" Us asks some questions.

Toys R Us has a new learning concept store called Wonderlab. They tapped Toronto-based Open to create a new digital out of home and in-store point of purchase campaign.

The ads pose questions that kids might ask, along with the answers.

Commercials: 
Country: 
Ad type: 
 

Colgate - There's something in your tweet

UNION and Colgate-Palmolive have launched a Twitter-based campaign called, "There's Something In Your Tweet," to support the introduction of the new Colgate* Slim SoftTM/MC toothbrush in Canada.

Commercials: 
Country: 
Ad type: 
 

Maple Leaf Foods "The mom who changed her life with bacon" (2013) 1:00 (Canada)

Maple Leaf Foods "The mom who changed her life with bacon" (2013) 1:00 (Canada)

This spot has many clichés. The overworked mom who bribes her family to do housework. The casting selection of a mom that doesn't look old enough to have three kids. The old "brand X saved my life," in a tongue in cheek way. The lazy dad who is lazy and never does anything because he is lazy and probably stupid because all dads are lazy and stupid. And of course, the client insisting they show the versatility of bacon.

Let me tell you something about bacon and its uses. It's bacon. If you aren't Jewish, Muslim, vegetarian, or on a restrictive diet, the way you eat bacon is by the handful.

Now I need to go on a tangent because I got distracted by one error in this spot.

Country: 
Commercials: 
 

Potato Thins "hands free" (2013) :30 (Canada)

Potato Thins "hands free" (2013) :30 (Canada)

WORST. BUTTON. EVER. That's really all I have to say. Except, perhaps, Lay's called, and they want their "Betcha can't eat just one" strategy back.

Country: 
Commercials: 
 

TSFC - Surrender Your Say - (2013) :30 (Canada)

TSFC - Surrender Your Say - (2013) :30 (Canada)

What do we want? A CURE FOR TOURETTES! When do we want it? CUNT!

June 19th at 9AM EST the Tourette Syndrome Foundation of Canada (TSFC) is launching Surrender Your Say, a Twitter campaign created by Saatchi and Saatchi Canada, to bring increased awareness to the disorder that is the butt of so many jokes. Tourette syndrom doesn't just affect speech, it includes a spectrum of tic disorders. It is most often associated with the exclamation of obscene words a.k.a coprolalia, but this symptom is present in only a small minority of people with Tourette's. Despite this, it's the star of the campaign idea.

Country: 
Commercials: 

Pages

Top