Ode to the morning, her favorite time of day. Afternoons are nice, evenings are okay, but mornings are her favorite time of day.

The brand movement specialists at strategic creative ideas studio We Are Plus (www.weareplus.com) have announced details of their latest project – a strategic, engaging brand film showcasing the category-leading SMART Board interactive whiteboard from SMART Technologies. We Are Plus was chosen to produce the project by SMART's agency, Toronto-based Sharpe Blackmore Euro RSCG. The film, entitled "The Magical Classroom," is being distributed internationally in seven languages via viral seeding and Facebook, and is also being featured in other applications and materials by SMART's marketing team. "We wanted to accomplish two things," said SMART's Vice President of Marketing, Linda Thomas. "Creatively illustrate the magical effect of our products in the classroom and launch our Love of Learning campaign. Clearly, this brand film accomplishes both in a very effective and engaging manner."

Please vote by searching 'Toilet Takeover' at http://www.youtube.com/canneslions and give it thumbs up!

This ad was made to promote Wateraid as part of Cannes Young Lions 48 Hour ad contest. It's being judged on both content and number of votes.

The Mission: Take over a public ladies room in a popular club, occupying all the stalls. Wait 20 minutes, observe, and record. After only 6 minutes, this is what ensued

i almost got beat up for this!

Vancouver has recently been invaded by sloppy giants that throw their six-pack rings everywhere, especially on iconic sculptures that tourists and locals alike are fond of. No, it's just Rethink Communications making sure that everyone knows what the Plastic Pollution Coalition know, that plastic is forever.

Anyone else play a "wishing game" with these six-pack things? You put your pinkie in the small holes and your friend does the opposite one, you pull until one of you has the final non-broken hole, and that person gets a wish? I dunno who invented that game but there's never been a six-pack ring that made it into the trash unbroken in my house since the 80s. I kill at that game.

This brand new video is from our good friends at AMP Energy Canada. Eric, an average guy, is so energized and inspired after drinking his new AMP Energy 100% Juice that he decides to build an ice cream dispensing robot that results in a boost in office morale and kudos from the boss! The underlying message: AMP Energy not only gives you the energy you need to get things done, but its powerful effects can benefit those around you, too. Check it out: http://www.youtube.com/watch?v=bSp3RjwoknA

Drawing on this cross-border knowledge, Shaw and character designer Huy Vu created a wide range of initial character sketches. Working with TAXI 2, they narrowed down the options to arrive at the main look for Tabador. From there, Shaw and the BENT CG team developed a computer-generated character with the big, theatrical physical performance of a pro wrestler and the heroic, suave personality of a classic Luchador.

The BENT team collaborated closely with the agency to create the spots, the latest of which hit the Canadian airwaves April 12. Animation production, including an in-depth character design process, took place in house at BENT's studio in Portland, Oregon. The live-action plate shoots were split between a Toronto stage and BENT's studio. BENT's art department built three full-size live-action sets for the in-house shoot. Drawing on their expertise in stop-motion, the team also constructed and shot the miniature Mexican village featured in the launch spot.

BENT Creates Lucha Libre Legend with TAXI 2

A miniature Mexican wrestler might not be the obvious choice for a Canadian cell phone company's spokesman. But when Bent Image Lab Director Rob Shaw discovered just such a character in Toronto-based TAXI 2's script for the latest Koodo Mobile campaign, he immediately saw the connection.

"When I first saw the script, I thought, 'I have to do this job!'

"The whole concept was so creative and different," recalled Shaw, the self-described "huge Mexican wrestling fan" who TAXI 2 chose to direct the three-spot El Tabador campaign. "In Lucha Libre (Mexican wrestling) culture and films, wrestlers are more than just tough guys. They are detectives, ladies' men and defenders of justice. They also wear rad masks."

In its recent television spot “Cheese Monster”, Parmalat Canada is helping kids to unlock and nourish their creativity with Black Diamond Cheestrings. Since they are so stringable, kids can form the Cheestrings into anything their imagination desires. In this spot, imagination takes the audience from boxes in a backyard, to buildings in a large city where the kids are the heroes. To save their city from the Cheese Monster, the kids string away the Cheese Monster’s layers to reveal their beloved Cheesy.

If you're just using GoDaddy t save some buckaroos you might be interested to know that Netfirms, Hostway and 1 and 1 are all cheaper. And Gandi.net is prettier than all of them.

Dear Canadians. They say these ads air in your neck of the woods. Please march over to GoDaddy right now and transfer your domains to Gandi.net to get shit like this off the air.

Mitsubishi recently tapped Brickyard for extensive CG work, most notably on the frogs, in “No Fairytale,” a new spot showcasing the 2010 Mitsubishi Lancer. A majority of the frogs featured in the ad are completely CG, although for one close-up the Brickyard team carefully layered shots of real frogs to create the illusion of hundreds of frogs in the road. The hero frog in the spot was created using a combination of live action and CG which gave Brickyard artists the freedom to animate his speaking lines and manipulate facial movements to sell the realism of a talking frog prince.

The brief is to position Brita as the "green" alternative for water consumption. The creatives explain;

In this spot, we targeted plastic water bottle users throughout North America. By showing just how many plastic water bottles the average Canadian buys each year, we reminded consumers that there's a much more responsible way to get, filter and drink water.

The spot caled "Change" was developed by DDB Canada's Toronto office, and was recently launched to coincide with Earth Week, which is good timing.

It’s not just environmentally friendly, it’s all kinds of friendly.

We created the first totally remote control commercial. We created exact replicas of SE-R in 1/10th scale. But we also shot the entire commercial using RC camera cars and RC helicopters. This has never been done before.

Q&A with OPC’s Woods + Low:

Q: This is a quirky campaign. Tell me what attracted you to it.

A: These boards came along and we freaked out. We loved that they were just simple and fun. They weren't out to change the world, just to make people smile. It was one of those moments where we had to ask ourselves, "do we want to see where this leads?" Of course our answer was yes....I mean how can you ignore scripts like that?

Q: This your first comedic campaign, yes? Tell me about how this experience was different than your past work.

Info on the campaign from TBWA\Vancouver:

It’s time we raised some important issues about the state of our community. Why do we prefer iPods to conversation? Why do we have more friends on Facebook than in real life? When did we stop letting our kids walk to school?

Seems that over the past couple of decades, we’ve been spending more time at work, less time with our families, and less time doing physical activities. Obesity is up, internet usage is way up, and participation in sports is way down. Maybe it’s time to go back to a time when we knew the mailman, we knew our neighbours, and we felt safe in our own neighbourhoods.

It’s time we raised some important issues about the state of our community. Why do we prefer iPods to conversation? Why do we have more friends on Facebook than in real life? When did we stop letting our kids walk to school?