Canada

 
 

YMCA - Questions / Where did community go?

Info on the campaign from TBWA\Vancouver:

It’s time we raised some important issues about the state of our community. Why do we prefer iPods to conversation? Why do we have more friends on Facebook than in real life? When did we stop letting our kids walk to school?

Seems that over the past couple of decades, we’ve been spending more time at work, less time with our families, and less time doing physical activities. Obesity is up, internet usage is way up, and participation in sports is way down. Maybe it’s time to go back to a time when we knew the mailman, we knew our neighbours, and we felt safe in our own neighbourhoods.

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Centre for Addiction & Mental Health - Selling a hospital like condos, including model suite

The ubiquitous condo real estate advertising throughout the city of Toronto was the rather unlikely inspiration for this campaign for the Centre for Addiction and Mental Health (CAMH). It makes sense - CAMH is building a new kind of hospital-- the first of its kind in the world-- where being part of the community is part of the treatment. To alert the community of their new neighbor, CAMH welcomed themselves to the hood with condo-ads.

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Sarah Palin
Knitting Needles
The Electric Car
The Polar Ice cap
 

Newstalk 1010 - “Make Sense of What Doesn’t”

Zig’s new campaign for Newstalk 1010 is inviting people to make sense of what doesn’t – like the fact that Sarah Palin is a bestselling author – by listening and contributing to the conversation on the Toronto radio station. The campaign which shows some of the currently debated topics in graphic form, takes the form of billboards, TSAs, elevator wraps in Toronto’s downtown core and online banners. Speaking of the electric car, I totally want a Tesla model S, pretty sleek right?

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Bacon Strips "bacon up that bacon" for Maple Leaf Bacon

Bacon Strips, comic strips about and featuring bacon, are found on the website republicofbacon, a site for Maple Leaf Bacon dedicated to bacon and the people who love it from john st., Toronto.

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“Attention predators: undercover officers are online”
 

Predator Watch

Predator Watch is an initiative to stop predators from soliciting sex from children online.

A multimedia campaign was created targeting sex predators—communicating that undercover police officers are online.

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Adidas Originals Courir - Videogame City - (2009) :40 (Canada)

Adidas Originals Courir - Videogame City - (2009) :40 (Canada)

Courier turns city streets into a eight-bit pixellated street fighter game, where jump ups gets points.

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Virgin Radio 999 / Astral media - Radios reason to live - print, Canada

Ad agency Zig explains;

“By encouraging listeners to ‘Give your radio a reason to live’, we are not only emphasizing the fresh sound and energy of Virgin Radio 999, but also addressing recent debate over whether traditional commercial media still has a place in the world,” said Rebecca Shropshire, Director of Branding & Communication for Astral Media Radio, Inc. “Virgin Radio offers listeners a reason not to turn away from radio in favour of other options, because we are breathing new life into the medium.”

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BC Dairy Foundation - Arm Wrestling - (2009) :30 (Canada)

BC Dairy Foundation - Arm Wrestling - (2009) :30 (Canada)

“The new Must Drink More Milk campaign has been positively received since it launched last June.

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BMW - BMW Puzzle - print, Canada

Concerto, Vancouver riddles us for BMW. There are 80 BMW logos in this ad, one is not quite right.

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York Region Transit - Vacation Fund, Fridge, Bank account - print, Canada

Cars are expensive to fuel, cleverly illustrated by these double-gauges created by Rao Barrett and Welsh, Toronto. Don't drive. Use public transit.

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