Canada

 
 
 

Adidas Originals Courir - Videogame City - (2009) :40 (Canada)

Adidas Originals Courir - Videogame City - (2009) :40 (Canada)

Courier turns city streets into a eight-bit pixellated street fighter game, where jump ups gets points.

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Virgin Radio 999 / Astral media - Radios reason to live - print, Canada

Ad agency Zig explains;

“By encouraging listeners to ‘Give your radio a reason to live’, we are not only emphasizing the fresh sound and energy of Virgin Radio 999, but also addressing recent debate over whether traditional commercial media still has a place in the world,” said Rebecca Shropshire, Director of Branding & Communication for Astral Media Radio, Inc. “Virgin Radio offers listeners a reason not to turn away from radio in favour of other options, because we are breathing new life into the medium.”

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BC Dairy Foundation - Arm Wrestling - (2009) :30 (Canada)

BC Dairy Foundation - Arm Wrestling - (2009) :30 (Canada)

“The new Must Drink More Milk campaign has been positively received since it launched last June.

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BMW - BMW Puzzle - print, Canada

Concerto, Vancouver riddles us for BMW. There are 80 BMW logos in this ad, one is not quite right.

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York Region Transit - Vacation Fund, Fridge, Bank account - print, Canada

Cars are expensive to fuel, cleverly illustrated by these double-gauges created by Rao Barrett and Welsh, Toronto. Don't drive. Use public transit.

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Ikea Pax - Skeletons (French and english) - print, Canada

Ikea and Zig Toronto are being mighty productive for Ikea recently, here's some of their work shilling the PAX closet range.

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Ikea - Ikea kitchen's improve your life / Love your home - print, Canada

Je regrette, mais... as you adgrunts know my French totally sucks, but not so bad I can't see what they've done here with the headlines. Perfect: "Turns grilled cheese sandwiches into croque-monsieurs" in English becomes "Transforme les patates pilées en pommes purée". You don't need to know the language well to see that they have the exact same tone of voice in those lines.

Link to larger French version

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Ikea - Really short bedtime stories - double page spread, Canada

Zig, Toronto are having fun with their latest Ikea campaign.

The unique print advertising appears in authoritative home magazines, where the headline “So comfortable, you’ll need shorter bedtime stories” is brought to life through the insertion of a book of extremely shortened versions of popular bedtime stories, written and hand-illustrated with the same care that goes into a real children’s book. To emphasize the coziness of IKEA mattresses, the stories do not mince words – the IKEA version of The Tortoise and the Hare reads “One day, a tortoise raced a hare. He won. The End.”

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Scarlet Lingerie - Elevator - print, Canada

It seems that wearing Scarlet Lingerie is so hot that firemen come running. From Rethink Communications, Vancouver.

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BC Lottery Corporation / Jackpot 7 - Rainbow - Billboard, Canada

We have found the end of the rainbow! It's TBWA Vancouver that had the great idea to post a Super 7 jackpot billboard right underneath it. ;)

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