I built this website. From scratch. Including the servers.
This had so many layers of cringe, I needed massage therapy just to be able to type this.
The music, it's awful. The musicians who take their expensive instruments to a protest (insurance ain't gonna cover that, bruh), the fact that Kendall only joins the protest because a cute guy makes eye contact with her - why aren't today's feminists complaining about her agency being set by a man? - the fact that she managed to change into (very fashionable expensive) jeans in less than 10 seconds to join the protest. The hijab-wearing nose-pierced photographer. Pick one Indian religious culture at a time, please, you ignorant idiots. It's as if they simply ran the mood board. Who has ever seen a protest group this clean and attractive before? They're straight from central casting.
I hate this ad with the heat of a thousand suns. It's the commercial equivalent of "How do you do, fellow kids"
But to everyones point, I hate commercials joining any "social justice" causes to begin with. Brands went from selling, to storytelling, to injecting themselves into the stories and very few brands should be doing it. Cause marketing is for brands who actually work on a cause, everything else is "causewashing", and it stinks.
The terrorist recruitment videos have always been a problem as the content is uncurated but monetized. This is no longer being ignored by the brands who pay Google for ads, and the mainstream media. In February the snowball began rolling as Google are violating US Treasury Department terror fundraising sanctions if they pay out ad money to terrorist groups. Oh no, that sucks.
See the following links -
BBC Newsnight July 2014 : "Government adverts shown before extremist online videos"
the Times UK Feb 9 : "Big brands fund terror through online adverts"
Adland Feb 9 : "2017 Superbowl commercials appear on Youtube pre-roll before ISIS videos"
The Register UK Feb 10 "ISIS videos, adtech, and the 'smartest guys in the room' (Google)"
.... Which lead us to:
NY Post march 25 : "After a worldwide advertising boycott, it’s time for Google to face up to its responsibilities"
The Times UK March 28 : "Google faces $750m bill in video boycott"
And now that Google finally took action, they did it on a very clumsy manner which unfortunately, does squeeze content creators (AdAge March 30) - this is not the first time that has happened though. They had similar issues last fall when the hashtag #YoutubeisOverParty trended.
To pretend ISIS videos had nothing to do with the current ongoing boycott, and the ensuing tightening of Youtube content rules would be silly. I'm not very silly.
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