Arla cheese is so big in flavor and taste and awesomeness, you can totally compare them to other big things and realize those big things aren't nearly as big. I love the packaging on this, too.
Advertised brand: Arla
Client: Antti Airaksinen, Senior Marketing Manager
Client: Harri Kähkönen, Category Manager
Advert title: The superlatives of cheeses
Agency: 358, Helsinki, Finland
Agency website: www.358.fi
Creative Director: Antero Jokinen + Jani Tynnilä
Art Director: Antero Jokinen
Copywriter: Jani Tynnilä
Graphic Designer: Kukka-Maria Kiuru
Motion animator: Oscar Böckerman
Strategist: Peter Barmer
Producer: Elina Freden
Client Team Director: Kimmo Tupala
Images: 3D Arts / Shutterstock
Published: September 2015
Package design: Kuudes Kerros