Budweiser - No additives, please! - print ad 1965

don't! don't! don't! don't! don't! don't! don't!

No additives, please!

We have nothing against salt. On radishes, or french fries. But not in beer. Putting salt in your beer, some say, perks up the head ...or livens up the taste ... or makes the beer "drier." With Budweiser, though, all salt can do is make it salty. Budweiser is complete...a ready.to.drink beer if there ever was one. When the bartender serves you a Bud., let him splash it right down the center of the glass. That fine head of foam is a sure sign of something special below... wonderful clarity, real beer aroma, a taste and smoothness we know of in no other beer. No brewmaster in the world has ever found a way to give you that distinctive Budweiser taste without Beechwood Ageing. So leave the salt in the shaker. We put heart, soul and our exclusive Beechwood Ageing into Budweiser. All you need to enjoy it is a glass ...and a taste for the real thing.

it's worth it...it's Budweiser®

don't! don't! don't! don't! don't! don't! don't!
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