Blue Shield - "Uncovered (statues) - Guerrilla, USA

"Uncovered", a statue display "depicting naked humans in vulnerable positions" is meant to bring attention to California’s 6.7 million uninsured residents. Up to 40 statues were on display at an event last Friday advocating universal healthcare coverage in Los Angeles with Blue Shield of California CEO Bruce Bodaken and former Olympic Gold Medal swimmer Janet Evans.

Taxi New York came up with the idea, while Daniel Stocks created the sculptures.

Paul Lavoie : Chief Creative Officer
Jason McCann : Creative Director
Anne Bioty : Art Director
Matt Keats : Copywriter
Ed Burgoyne : Agency Producer
Sculptor: Daniel Stocks

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