Super Bowl XLIII Commercials Review - First Quarter

Game On! It's time to see if those $3 million in air time was well-spent or even worth it for the advertisers who sucked it up in this poor economy to maintain or start their reputation as a Super Bowl advertiser.


Anheuser-Busch/Bud Light - "Meeting/Office Cuts" - :30

Summary: Folks are in a budget cutting meeting for their office, and things go arwy when one person suggests they stop buying Bud Light for every meeting.
Agency: DDB, Chicago
Review: Typical Bud Light spot. Good that it's timely, I think...

Sony Pictures - Angels and Demons
Agency: In-house

Audi - "Decade Jump" - :60

Summary: Actor Jason Statham, known for his action-packed roles in the "Transporter" series, "Snatch" and "The Bank Job," rushes from decade to decade to avoid capture, trying to find a luxury vehicle to aid his getaway. He finds that several other luxury vehicles fail to get the job done, until he finds the supercharged Audi A6 sedan.
Agency: Venables Bell & Partners, San Francisco
Review: Nice. Quick shots. Nice to see them tell a story!
Dabitch says : Tremendously entertaining and now I know that I really really want a 1979 Firebird, still.

PepsiCo Beverages/Pepsi - "Refresh Anthem" - :60

Summary: A :60 spot called "Refresh," which features performing Bob Dylan's anthem "Forever Young."
Agency: TBWA/Chiat/Day
Review: Not sure if you can really compare to Bob Dylan. Falls a little flat - tries too hard.

PepsiCo's Frito-Lay/Doritos - "Snow Globe" - :30

Summary: Doritos will give the winning entry $1 million if the ad becomes "the first-ever consumer-created commercial to claim the No. 1 ranking in USA Today's annual Ad Meter."
Agency: n/a
Review:Very sophomoric. Couldn't get through without slapstick but think Pepsi does it better in upcoming ad.

Anheuser-Busch/Bud Light - "Sweden/Conan" - :30

Summary: Conan O'Brien, entertains an offer to make an ad that will "only be seen in Sweden".
Agency: DDB, Chicago
Review: Hahah ohly because it's Conan is it even remotely slightly funny.

Sony Pictures - 'The Year One'
Agency: In-house

Toyota Motor Sales USA - "Faces" - :30
Summary: Launches2009 Venza SUV where a man looks at his home and art collection, which then morphs into assets of the Venza.
Agency: Burrell Communications, Chicago
Review: Yawn. That so could have run at ANY time. Not Super Bowl worthy.

Links to the other parts
Super Bowl XLIII Commercials Review - First Quarter
Super Bowl XLIII Commercials Review - Second Quarter
Super Bowl XLIII Commercials Review - Third Quarter
Super Bowl XLIII Commercials Review - Fourth Quarter

AnonymousCoward's picture
Files must be less than 500 KB.
Allowed file types: jpg jpeg gif png txt doc xls pdf ppt pps odt ods odp wav avi mpeg mpg mov rm flv wmv 3gp mp4 dir dcr ogg m4v.
TUTTUT's picture

Wow, they threw him out the window, very productive. Still not memorable, hope there are better to come.

TUTTUT's picture

The Audi add could have been shorter, wow I wanted to change the channel, but...

TUTTUT's picture

Pepsi ad was cool, great side-by-side shots of famous people. Pretty class.

TUTTUT's picture

Doritos- come on, you could do so much more with a groin hit gag. The snow globe magic 8 ball thing was sorta fun, could have done more with it.

TUTTUT's picture

Conan goes almost to the line but should have crossed it. I like seeing him make fun of himself, makes him seem less "stuffed" (Oh yeah I already forgot it was for Bub Light)

TUTTUT's picture

Toyota goes artsy and contemporary, missing all but the...who is this directed toward? I am definitely NOT Venza!

TUTTUT's picture

But, I might make fun of that Toyota ad at work tomorrow. I guess they did the job!

backwrite's picture

Liked Audi, like Dylan/Pepsi, missed Doritos and Toyota, have a long way to go before I can tweet and watch simultaneously.

Neaner's picture

I lovedAudi, I liked Pepsi scorpion. I even liked the golfing baby. Something is wrong with me today.

backwrite's picture

It's going to be hard to top Pedigree.

Adland is supported by your donations alone. You can help us out by donating via Liberapay, the Paypal button here

or by using our amazon affiliate links to buy yourself an ad book or something else nice.