Dove soap’s European-wide "Campaign for Real Beauty" has taken on a local twist in Düsseldorf, Germany. The people next door at the local Ogilvy & Mather office have not only sold their souls to their client, but their bodies as well. These local posters are being used in conjunction with the real "Real" campaign and placed on bus stop shelters. The headline reads: "They’re not models, just soft Dove admen from Ogilvy Düsseldorf."
Notes from Dabitch:
The UK ad ladies behind the ad campaign did a poster of their own which ran on a billboard outside their office in Kingston, UK. This Düsseldorf one is a nod to that.
Later when the ad campaign hit the US: Dove Firming Lotion Ads spark controversy