Note: It's not wise to go berry picking in bear country.
Production co: Traktor
Advertising agency: Saatchi & Saatchi Stockholm
Air date: Feb 4 2008
Advertising agency: Saatchi & Saatchi Stockholm
Creative director: Adam Kerj & Fredrik Preisler
Art director: Gustav Egerstedt & Nima Stillerud
Copywriter: Gustav Egerstedt & Nima Stillerud
Account Director: Jonas Dahlquist
Account Coordinator: Paula Andersson
Production company: TRAKTOR/The producers
Director: TRAKTOR
DOP: Crille Forsberg
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Uh.... Yeah. That makes me want to run right out and buy some. WTF. Maybe in the follow-up spot, someone can have their arm ripped off by the bear.
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PermalinkDid you see the swamp one?
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PermalinkWell, at least no one loses a limb in that one, and as you know, I just can't resist a Swedish girl saying "hello, hello?" Even if it is in a 19th Century Swedish accent. :-)
The spots are beautifully shot, and wonderfully art directed, but I still question the effectiveness of the bear version.
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PermalinkI predict these will be very popular virals and sell exactly 0 bottles of that drink as people in Latvia and California laugh at the films but can't buy the product.
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PermalinkWhat the hell? What is in this drink?
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PermalinkDepends on which flavour you get - Either wild blueberry, Lingon(berry), wild cranberry, "Kråkbär", black currant, cloudberry or combinations of the mentioned (like lingon + blueberry). All berries in these drinks are 'wild' and not farm grown, they say. Hence the drama.
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PermalinkThis ad is so bad it could air on the Super Bowl!
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PermalinkNow THAT's an insult.
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PermalinkWill this one air? So far I've only seen "the swamp" and short variants of it on TV.
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PermalinkBoth are supposed to air but I've also only seen the swamp one.
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