Back when Socialdemokraterna (Social Democrats) were still called Socialdemokratiska arbetarpartiet (Social Democratic worker's party) they ran this film, directed by Roy Anderson and it is a typical example of his visual style.
In it you'll see the care of the elderly which is more like a storage facility, the biggest man wins a seat in a bar, a mother's purse is emptied of money when she brings her hurt child to the doctor, kids have to pay for school lunches, and people trample past someone who has fallen on the street with all his bags, instead of helping him.
"Why should we care about each other?" asks the tagline, implying that the Social Democrats are the only ones representing solidarity.
Reklamfilm SAP Varför ska vi bry oss om varandra?
Client: SAP / Socialdemokraterna
Advertising agency: ARE Idé2
Production company: Studio 24
Directed by: Roy Andersson
Director of Photography: István Borbás
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by buying us a Ko-Fi. Adland® works best in Brave browser
eh, it was ringing like you." Neat
- reply
PermalinkJag älskar den här filmen den är så härligt konstig.
- reply
Permalink