Sea Folly launches "Own your folly" campaign with ad agency Tinkerbell, Australia

Seafolly's new ad campaign is all about embracing your inner goofball - and looking good doing it!

With the tagline 'Own Your Folly', Seafolly is targeting women who aren't afraid to be a little bit silly and have a whole lot of fun. The TV commercial features ladies doing everything from walking dogs to sneaking into pools (in their Seafolly swimsuits, of course), and the message is clear: Seafolly's suits are designed to fit your body and your personality, no matter how quirky or carefree you are. So get ready to flaunt your folly and make a splash this summer - and don't forget to share those wacky pics on social media! (I always forget that summer is in winter in Australia, I had to check the date!)

The tv commercial was directed by Gracie Otto from Playtime, and all it lacks is a pillow-fight between the ladies, really. The campaign will be executed across TV, cinema, retail, bus megasides, billboards, and YouTube. Also Seafolly will encourage women to share photos of "folly" across social media to be involved in the campaign.

Client: Seafolly
Ad agency: Thinkerbell
Social Agency: One Green Bean
Media Agency: Havas
Production: Photoplay / Playtime