That shameless Hummer kid!

Another from Slate on the new Hummer ad:

"This is an incredibly well made ad. I hate it."

"Conclusion: The Hummer kid hoards earth's precious resources, sating his own vanity at the expense of less fortunate, voiceless members of society."

"Of course, some will love the shameless Hummer kid and his take-no-prisoners, win-at-all-costs individualism. Not coincidentally, these are the sort of people who buy Hummers. It would make no sense for the company to aim this spot at folks craving a quiet, go-along-get-along image, because those people aren't buying 40-ton cars. The Hummer kid is a me-first kid, and the Hummer is, without doubt, a me-first vehicle."

Should ad makers be responsible for the ethical implications of an ad? Should carmakers be responsible for the ethical implications of their product? Should car buyers be responsible for the ethical implications of their car?

The ad can be viewed at hummers site or right here in nice Quicktime format when you are a super adgrunt.

Hummer "Happy Jack" boxcar race.

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