Tony’s Chocolonely - UNFAIR/FAIR manifesto (2020) :60 (The Netherlands)

Tony’s Chocolonely packaging has a delightful retro sixties feel to it, but this ad is all modern fresh while staying just as brightly colorful. The goal here is to share Tony's manifesto, they want to make the chocolate industry slave-free – and it's starring Idris Elba as the voice over. What’s not to love about chocolate? Well, 2 million children are working illegally on cocoa plantations, just so you can have your sweet chocolate - and that’s not fair. 

Most people aren't even aware of this which is why HERC agency created this manifesto for Tony’s Chocolonely, the fair trade chocolate that is fair. 

Credits HERC for Tony’s Chocolonely ‘UNFAIR/FAIR’


Creative agency: HERC the agency

Creative Director: Rogier de Bruin & Emilio de Haan

Account Director: Niels Heimens

Agency Producer: Kiek Beljaars

Choco monster animation: Brian Elstak

Title design: Joëlle Strijk

Mural design: Franko Rosas

Chocolate shots: Chuck Studios


Production: Division Paris

Director: Helmi

Director of Photography: Deepa Keshvala

Executive Producer: Theo Gall

Edit: Antonin Brones (Division)/ Etienne Gueriaux (Machine Molle) / Brian Ent (Kapsalon)

Grading: Arthur Paux

Post Production: Machine Molle 

Styling: Jill Gattegno

Set producer: Alliochia Madeuf


Music: Tshegue

Narrative: Rogier de Bruin x Idris Elba 

Voice over: Idris Elba

Sound design: Audentity / Niels den Otter

Music Supervisor: Pitch & Sync London


Client: Tony’s Chocoloney

Thecla Schaeffer - Marketing Magic Maker (Head of Marketing)

Sabrina Spong - Movement Lead Marketing

Nadine de Ridder – Creative Strategist

Martijn Beenen - Project Manager

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